EXPERIENTIALLY SPEAKING: Marketing for Good
Does your favorite brand make a difference with their marketing dollars? Across industries, cause-based campaigns are revolutionizing the way that organizations share values, build affinity, and engage with audiences. In the latest episode of Experientially Speaking,...
TREND REPORT: Is AI The Future of Creativity?
From data analysis to content development to creative optimization, Artificial Intelligence (AI) is revolutionizing the ways that brands can interact with consumer data to make better behavioral predictions. This once-coveted and futuristic technology is becoming... The Rise of Gaming Influencers and Brand Partnerships
With more games and more gamers than ever, this industry has become a new channel of engagement that has yet to be fully monetized. The number of gaming content creators has increased over the last decade and so has their influence in the space. Brands across a wide...
