RedPeg Logo
a
a
a
Marketing in the Age of AI

Marketing in the Age of AI

The 6th wave of innovation, driven by AI, promises to revolutionize marketing by transforming how campaigns are developed, executed, and measured Despite the benefits, there are significant concerns about AI’s impact on creativity, over-reliance on technology,...
Rethinking Loyalty Programs

Rethinking Loyalty Programs

45% of loyalty program members find it too time-consuming to earn a reward, with 31% believing it’s nearly impossible to obtain any reward at all 57% of consumers are inclined to engage in rewards programs offering different tiers and exclusive rewards at every...
THE PULSE: Recent Top Reads, Mar. 2024

THE PULSE: Recent Top Reads, Mar. 2024

The Pulse brings the latest and greatest in the marketing industry to your inbox every week — and we spent March obsessing over the ways brands blend tech and pop culture to pop off.  Like many of you, we’re living and breathing (i.e. learning about and playing with)...
Accelerating Engagement: Content Velocity

Accelerating Engagement: Content Velocity

As traditional advertising methods continue to wane in effectiveness, content marketing has risen to the forefront as a potent tool for building brand awareness and driving consumer engagement.   With that, the need to produce content at an unprecedented pace has...