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THE PULSE: Recent Top Reads, Jun. 2023
The Pulse is committed to staying on top of meaningful marketing trends, and June’s most-read articles shine a light on brands that are investing in larger-than-life activations. From United Airlines’ innovation lab to Nike’s new immersive experience in Fortnite,...
TREND REPORT: When Different Realities Collide
Brand activations are undergoing an evolution as the capabilities of extended reality (XR) technology grow. XR technology encompasses everything from primarily physical experiences (think augmented reality where a virtual asset is overlayed onto a real-world backdrop)...
When Different Realities Collide
The variety and adoption of different Extended Reality (XR) technologies has dramatically increased since the beginning of the pandemic. The XR umbrella of technologies ranges from primarily physical to entirely virtual and everything in between. While the...
