TREND REPORT: Embracing Freedonism, the Consumer Mindset of 2023
Amongst the many trends set to take over 2023, one is crucial to understand the mindset many consumers are holding as they seek out experiences this year: Freedonism. It’s a “live in the moment” mentality, born out of living through years of crises, prompting people... Embracing Freedonism, the Consumer Mindset of 2023
Environmental and economic crises over the last few years have created an atmosphere of apathy in consumers who are tired of restrictions. To combat this apathy, consumers are embracing spending more on fun and on experiences that allow for escape from everyday...
EXPERIENTIALLY SPEAKING: Redefining creative processes with clients
Advancements in technology, from AI art-generators to the metaverse, have opened up a new world of possibilities in the experiential marketing space. It’s up to creative and strategic thinkers to bridge the gap between a brand’s vision and technological possibilities...
