ASSASSIN’S CREED

Becoming the Game

Transformed the streets of San Diego into Victorian England to immerse fans in the world of Assassin’s Creed Syndicate, featuring a custom “Leap of Faith” and obstacle course.

DISCIPLINES ENGAGED:

  • Consumer Engagement Strategy
  • Event Production & Staffing
  • Campaign Concepting & Activation Planning
  • Partnership Strategy & Negotiation

NO SCREENS. NO LIMITS.

To bring the world of Assassin’s Creed Syndicate to life and drive pre-orders, we dropped fans into the streets of Victorian England—right in the middle of San Diego Comic-Con.

THE FULL EXPERIENCE

  • Transformed the streets of San Diego into Victorian England, tapping into the hyper-realistic geography Assassin’s Creed is known for, complete with costumed characters, historic set pieces, and iconic gameplay references
  • Delivered a physical “Leap of Faith” off a custom Big Ben replica and a Ninja Warrior style obstacle course inspired by Assassin’s Creed
  • Blurred the lines between fans and in-game heroes, immersing attendees in the games narrative before it even launched
  • Demo stations allowing fans to trial the title and pre-order the game

WANT TO CREATE SOMETHING JUST AS IMPACTFUL?

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