DISCIPLINES ENGAGED:
- Consumer Engagement Strategy
- Event Production & Staffing
- Campaign Concepting & Activation Planning
- Partnership Strategy & Negotiation
NO STOREFRONT, NO PROBLEM
As the Experiential Agency of Record for GEICO for 20 years (2004-2024), RedPeg was charged with building brand affinity and relevance, generating qualified leads, and improving brand health metrics for an online brand void of traditional brick and mortar locations.
RedPeg executed over 10 experiential campaigns annually to drive policy growth, helping GEICO rise to the #2 insurer in the U.S., by not only adding qualified leads, but converting them into direct inquiries for rate quotes across multiple product lines. Through GEICO’s mixed media model, experiential ranked as the 2nd most effective marketing channel.
THE FULL EXPERIENCE
- Led creative development and production for experiential builds that were scalable, could engage consumers across a range of passions, and drove relevant brand and product messaging based on the activation
- Annually planned and executed activations across sports (NASCAR, NHL, MLB, NCAA), Music (Country Music Association, Grand Ole Opry, Academy of Country Music), Lifestyle (Gaming, Comic-Con), and regional focus areas (events, fairs, festivals)
- End-to-end management of tentpole sponsorship activations, guerrilla marketing tactics, mobile tours, and virtual events
- Created a custom reporting tool with robust dashboard to track key metrics and optimize program performance on an ongoing basis
12B+
IMPRESSIONS
2M+
LEADS
CAPTURED
400+
ANNUAL
EVENT DAYS
+9%
POSITIVE
PERCEPTION SHIFT