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Big Brothers Big Sisters of America logo
  • Leveraged stories surrounding real-life mentorship and support from professional athletes via omni-channel messaging
  • Executed all virtual touchpoints in the recruitment of new Bigs, including content production, digital advertising and website design
  • Wrote “The Playbook” guiding content strategy and outlining turnkey tactics across social, email and more for local agencies to use in promoting the program
  • Developed on-going original content promoting the BIG DRAFT with players and personalities including Nate Burleson and Lavonte David
  • Launched campaign in alignment with Super Bowl weekend, enhancing visibility and organic tie-ins to the NFL’s Inspire Change initiative

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Page Engagements YoY

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Growth in Website Visitors YoY

Paid Social Impressions

Added Media Value