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  • Activated DISH’s sponsorship of the Luke Bryan Farm Tour, engaging their core audience of small town Americans
  • Created The DISH Backyard, a hospitality area featuring VIP access, interactive games, and surprise & delight giveaways
  • Built branded photo activations including a karaoke stage featuring a curated playlist of Luke’s favorite artists and a sweepstakes for a personalized video message from Luke
  • Promoted hometown pride via an on-site conversation board where attendees authored custom messages sharing what they love most about their small towns

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