Direct Hit

Every brand we’ve ever worked with knows how to build for the consumer. They know the brief, the persona, the funnel. They’ll spend months refining a product launch, a sampling tour, a festival footprint — making sure every touchpoint lands. Then they go back inside and hand their people a 45-minute click-through learning module. There’s … Your Employees Are an Audience. Are You Building for Them?

It’s not too late. For years, marketers have talked about FIFA World Cup 2026 as a distant milestone — the largest tournament in the sport’s history, hosted across North America. Now, with the countdown firmly underway, many brands are asking a different question: Did we miss our chance? According to RedPeg United Managing Director Matt … How Brands Can Still Win at World Cup ’26

Music has always been a driving force in culture, shaping the way we celebrate, connect, and even make purchasing decisions. Today, it’s more than just a background element—it’s a strategic marketing tool. When brands tap into the power of music, they unlock the emotional depth that sparks real connections, fuels engagement, and leaves an impact … The Soundtrack of Marketing

2026 is already shaping up to be a defining year for Experiential Marketing.  What worked in the last decade won’t be enough. Experiences can no longer rely on spectacle alone, digital can’t live on the sidelines, and “great vibes” won’t survive a budget review. The next era of experiential will be shaped by who we … Our 2026 Experiential Predictions

As consumer price sensitivity grows, loyalty programs face challenges in maintaining brand engagement. With brand loyalty expected to decline by 25% in 2025, brands that adapt their loyalty programs to meet evolving preferences will not only maintain engagement but also unlock significant growth potential. In fact, a 5% increase in customer loyalty can boost lifetime profits per … Loyalty Marketing 2025

From the desk of Matt Sincaglia, VP of Strategy and Analytics: Let’s talk about measuring experiential impact. For many brands, experiential marketing relies heavily on effective lead generation and tracking. Whether hosting a conference or activating a sponsorship, gathering, qualifying, and measuring leads is key to success. Here are the building blocks to help you master … Gathering Leads