The Pulse is committed to staying on top of meaningful marketing trends, and June’s most-read articles shine a light on brands that are investing in larger-than-life activations. From United Airlines’ innovation lab to Nike’s new immersive experience in Fortnite, check out our recap below.

Reality-changing experiences offer innovative ways to connect with consumers seamlessly across a variety of different mediums. Major companies like Nike and McDonald’s have already taken advantage of these innovations. In each instance, the use of extended reality served to wow audiences and increase engagement during the activations. In this month’s trend report, we explore how brands can leverage these immersive technologies to better connect with and provide greater value to consumers. 

The Pulse is committed to staying on top of meaningful marketing trends, and May’s most-read articles showed how brands across industries are engaging with impassioned communities. From a Pride-inspired gaming campaign to a Transformers-takeover of Las Vegas, check out our recap below!

Artificial intelligence is an undeniably revolutionary tool, and, with its ability to enable efficiency and increase revenue, it’s no surprise companies across all industries are excited about incorporating AI into their business functions. However, there are numerous concerns that arise with the widespread use of AI.

The Pulse is committed to staying on top of meaningful marketing trends, and April’s most-read articles spotlighted a number of brands that are pushing creativity to new heights. From a mystery-filled mansion to the future of in-person entertainment, check out our...

At its core, every business is a collection of people — and empowering and inspiring its team is what allows companies in all industries to thrive. However, recent studies reveal that global employee engagement is trending downward, with only 21% of employees being...