Environmental and economic crises over the last few years have created an atmosphere of apathy in consumers who are tired of restrictions. To combat this apathy, consumers are embracing spending more on fun and on experiences that allow for escape from everyday anxieties and worries.
Welcome to RedPeg’s The Direct Hit, our monthly newsletter for the latest trends and insights impacting the marketing industry.
2023 Trends to Watch
Depending on who you ask, the USA is either already in a recession, or heading swiftly in that direction. In this report, we explore some of the trends that will most impact 2023, as consumers continue to deal with this permacrisis we all seem to be living through.
Engaging Fans Through Innovative Artist and Brand Collaboration
With the return of live music, innovations in augmented, virtual, and mixed reality technologies (known collectively as extended reality technologies) are pushing the boundaries
One of the hardest hit industries during the pandemic was the live event industry, in particular live music.
Emerging Tech and Sports Fan Experiences
New technologies are being integrated into live sports experiences through brand partnerships and sponsorships. The passionate, highly engaged community of sports fans, and the ability for brands to enhance their experiences, makes sports a uniquely valuable segment for the integration of new emerging technologies.
The Rise of Gaming Influencers and Brand Partnerships
With more games and more gamers than ever, this industry has become a new channel of engagement that has yet to be fully monetized. The number of gaming content creators has increased over the last decade and so has their influence in the space. Brands across a wide spectrum of categories have taken notice of influential creators and have had success in partnering with these individuals on impactful marketing campaigns.
Is Artificial Intelligence the Future of Human Creativity?
AI is changing the ways that brands can interact with consumer data to make better behavioral predictions through advanced analytics. Some of the most prominent uses for AI in marketing consist of advanced predictive capabilities, enhanced social listening, and automated optimization of serving digital advertising.
The Way the Cookie Crumbled
Google announced the elimination of third-party cookies in 2024 in response to consumers digital privacy concerns. The move will likely impact independent Ad Tech companies, who rely on third-party cookies to target users across the web to a much larger degree than Ad Tech leaders who can leverage existing rich and elaborate user profiling.
The New Roaring 20s
A century ago, the world witnessed a war, a pandemic, and a recession. The return to normalcy following these events ushered in a feeling of optimism, that changed the meaning of consumerism. With a lot of disposable time and income, the Roaring 20s urged marketers and brands to shift their strategy from selling products to selling dreams.
Subscribe to The Direct Hit
Sign up to get our monthly analysis and recommendations to help you position your brand for success.