The Direct Hit logo

Welcome to RedPeg’s The Direct Hit, our monthly newsletter for the latest trends and insights impacting the marketing industry.

How Personal Brands Are Influencing Company Brands

Personal brands, which are brands used to market an individual’s experiences, skills, and values, are masters of creating and managing communities within their audiences. Traditional brands have a lot to learn from personal brands, including how to optimize social strategy, how to effectively hide marketing in entertainment, and how to build fan-based communities.

Embracing Freedonism, the Consumer Mindset of 2023

Environmental and economic crises over the last few years have created an atmosphere of apathy in consumers who are tired of restrictions. To combat this apathy, consumers are embracing spending more on fun and on experiences that allow for escape from everyday anxieties and worries.

2023 Trends to Watch

Depending on who you ask, the USA is either already in a recession, or heading swiftly in that direction. In this report, we explore some of the trends that will most impact 2023, as consumers continue to deal with this permacrisis we all seem to be living through. 

Embracing Freedonism, the Consumer Mindset of 2023

Embracing Freedonism, the Consumer Mindset of 2023

Environmental and economic crises over the last few years have created an atmosphere of apathy in consumers who are tired of restrictions. To combat this apathy, consumers are embracing spending more on fun and on experiences that allow for escape from everyday anxieties and worries.

read more
2023 Trends to Watch

2023 Trends to Watch

Depending on who you ask, the USA is either already in a recession, or heading swiftly in that direction. In this report, we explore some of the trends that will most impact 2023, as consumers continue to deal with this permacrisis we all seem to be living through. 

read more
Engaging Fans Through Innovative Artist and Brand Collaboration

Engaging Fans Through Innovative Artist and Brand Collaboration

With the return of live music, innovations in augmented, virtual, and mixed reality technologies (known collectively as extended reality technologies) are pushing the boundaries
One of the hardest hit industries during the pandemic was the live event industry, in particular live music.

read more
Emerging Tech and Sports Fan Experiences

Emerging Tech and Sports Fan Experiences

New technologies are being integrated into live sports experiences through brand partnerships and sponsorships. The passionate, highly engaged community of sports fans, and the ability for brands to enhance their experiences, makes sports a uniquely valuable segment for the integration of new emerging technologies.

read more
The Rise of Gaming Influencers and Brand Partnerships

The Rise of Gaming Influencers and Brand Partnerships

With more games and more gamers than ever, this industry has become a new channel of engagement that has yet to be fully monetized. The number of gaming content creators has increased over the last decade and so has their influence in the space. Brands across a wide spectrum of categories have taken notice of influential creators and have had success in partnering with these individuals on impactful marketing campaigns.

read more
Is Artificial Intelligence the Future of Human Creativity?

Is Artificial Intelligence the Future of Human Creativity?

AI is changing the ways that brands can interact with consumer data to make better behavioral predictions through advanced analytics. Some of the most prominent uses for AI in marketing consist of advanced predictive capabilities, enhanced social listening, and automated optimization of serving digital advertising.

read more
The Way the Cookie Crumbled

The Way the Cookie Crumbled

Google announced the elimination of third-party cookies in 2024 in response to consumers digital privacy concerns. The move will likely impact independent Ad Tech companies, who rely on third-party cookies to target users across the web to a much larger degree than Ad Tech leaders who can leverage existing rich and elaborate user profiling.

read more
The New Roaring 20s

The New Roaring 20s

A century ago, the world witnessed a war, a pandemic, and a recession. The return to normalcy following these events ushered in a feeling of optimism, that changed the meaning of consumerism. With a lot of disposable time and income, the Roaring 20s urged marketers and brands to shift their strategy from selling products to selling dreams.

read more

Subscribe to The Direct Hit

Sign up to get our monthly analysis and recommendations to help you position your brand for success.