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Welcome to RedPeg’s The Direct Hit, our monthly newsletter for the latest trends and insights impacting the marketing industry.

Rethinking Loyalty Programs

Loyalty programs have been a cornerstone of customer retention strategies across industries for years. However, despite their prevalence, many current loyalty programs are failing to strike a chord with customers. With only half of enrolled consumers actively using loyalty programs and a mere 52% of US consumers satisfied with their current programs.

Accelerating Engagement: Content Velocity

As traditional advertising methods continue to wane in effectiveness, content marketing has risen to the forefront as a potent tool for building brand awareness and driving consumer engagement. In this Direct Hit, we delve into the strategies, challenges, and implications of this phenomenon, shedding light on how brands are navigating this fast-paced marketing tactic to drive engagement and maintain their competitive edge. 

One Brand to Rule Them All: Employer Brand

Only 20% of US employees are extremely satisfied with their workplace. To set the stage for a successful and loyal talent pipeline, brands need to focus on employer branding efforts. In the contemporary job landscape, where attracting and retaining top talent is a perpetual challenge, a robust employer brand cannot be overstated.

Accelerating Engagement: Content Velocity

Accelerating Engagement: Content Velocity

As traditional advertising methods continue to wane in effectiveness, content marketing has risen to the forefront as a potent tool for building brand awareness and driving consumer engagement. In this Direct Hit, we delve into the strategies, challenges, and implications of this phenomenon, shedding light on how brands are navigating this fast-paced marketing tactic to drive engagement and maintain their competitive edge. 

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One Brand to Rule Them All: Employer Brand

One Brand to Rule Them All: Employer Brand

Only 20% of US employees are extremely satisfied with their workplace. To set the stage for a successful and loyal talent pipeline, brands need to focus on employer branding efforts. In the contemporary job landscape, where attracting and retaining top talent is a perpetual challenge, a robust employer brand cannot be overstated.

read more
From Scroll to Stop: Winning Strategies for Short Form Content

From Scroll to Stop: Winning Strategies for Short Form Content

Short-form content, when integrated into a broader content strategy, proves to be a valuable tool for building brand awareness and engaging audiences. Creating effective short-form content involves paying attention to trends, starting with a captivating hook, producing relevant content, and repurposing long-form videos.

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2024 Trends

2024 Trends

In this trend report, we unravel the threads of a profound shift in consumer dynamics. A new era dawns, demanding the relentless velocity of brand campaigns to satiate the consumer’s hunger for constant newness. This report serves as a compass, guiding brands through these converging trends and offering insights to navigate the evolving demands of humans in 2024.

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When Different Realities Collide

When Different Realities Collide

The pandemic created a significant shift in how consumers want to enjoy experiences. As we move away from the restrictions caused by the pandemic, we’re seeing an increase in both the adoption and diversity in different forms of reality-changing tech experiences, either in isolation or in tandem with real-world experiences. In this Direct Hit, we explore the landscape of alternate reality technologies and how brands are using them to connect to consumers. 

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Avoiding the AI-Pocalypse: Using Artificial Intelligence Ethically

Avoiding the AI-Pocalypse: Using Artificial Intelligence Ethically

The advancement of artificial intelligence (AI), and its usage has grown exponentially around the globe. The adoption of AI by brands across different industries is increasing at a rapid rate. As one of the last remaining trusted institutions by the general public, brands have a heavy responsibility to carefully and safely navigate this new technological landscape

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Employee Engagement: The Secret Ingredient

Employee Engagement: The Secret Ingredient

Global employee engagement is trending downward, with only 21% of employees being actively engaged.  This lack of engagement not only has major economic implications, but also implications on the well-being of companies and employees alike. Improving employee engagement must come from the top-down, starting with corporate strategies that empower managers. 

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The Increasing Importance of Brand Authenticity

The Increasing Importance of Brand Authenticity

Brands have the opportunity to differentiate themselves by demonstrating how they are taking steps to be more authentic and staying true to their core brand identity. Brand authenticity is not an end point, but rather a continually evolving process that builds consumer trust, turns that trust into advocacy, and ultimately drives more business to your brand.

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