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Welcome to RedPeg’s The Direct Hit, our monthly newsletter for the latest trends and insights impacting the marketing industry.

From Scroll to Stop: Winning Strategies for Short Form Content

Short-form content, when integrated into a broader content strategy, proves to be a valuable tool for building brand awareness and engaging audiences. Creating effective short-form content involves paying attention to trends, starting with a captivating hook, producing relevant content, and repurposing long-form videos.

2024 Trends

In this trend report, we unravel the threads of a profound shift in consumer dynamics. A new era dawns, demanding the relentless velocity of brand campaigns to satiate the consumer’s hunger for constant newness. This report serves as a compass, guiding brands through these converging trends and offering insights to navigate the evolving demands of humans in 2024.

When Different Realities Collide

The pandemic created a significant shift in how consumers want to enjoy experiences. As we move away from the restrictions caused by the pandemic, we’re seeing an increase in both the adoption and diversity in different forms of reality-changing tech experiences, either in isolation or in tandem with real-world experiences. In this Direct Hit, we explore the landscape of alternate reality technologies and how brands are using them to connect to consumers. 

Avoiding the AI-Pocalypse: Using Artificial Intelligence Ethically

Avoiding the AI-Pocalypse: Using Artificial Intelligence Ethically

The advancement of artificial intelligence (AI), and its usage has grown exponentially around the globe. The adoption of AI by brands across different industries is increasing at a rapid rate. As one of the last remaining trusted institutions by the general public, brands have a heavy responsibility to carefully and safely navigate this new technological landscape

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Employee Engagement: The Secret Ingredient

Employee Engagement: The Secret Ingredient

Global employee engagement is trending downward, with only 21% of employees being actively engaged.  This lack of engagement not only has major economic implications, but also implications on the well-being of companies and employees alike. Improving employee engagement must come from the top-down, starting with corporate strategies that empower managers. 

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Engaging Fans Through Innovative Artist and Brand Collaboration

Engaging Fans Through Innovative Artist and Brand Collaboration

With the return of live music, innovations in augmented, virtual, and mixed reality technologies (known collectively as extended reality technologies) are pushing the boundaries
One of the hardest hit industries during the pandemic was the live event industry, in particular live music.

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Emerging Tech and Sports Fan Experiences

Emerging Tech and Sports Fan Experiences

New technologies are being integrated into live sports experiences through brand partnerships and sponsorships. The passionate, highly engaged community of sports fans, and the ability for brands to enhance their experiences, makes sports a uniquely valuable segment for the integration of new emerging technologies.

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The Rise of Gaming Influencers and Brand Partnerships

The Rise of Gaming Influencers and Brand Partnerships

With more games and more gamers than ever, this industry has become a new channel of engagement that has yet to be fully monetized. The number of gaming content creators has increased over the last decade and so has their influence in the space. Brands across a wide spectrum of categories have taken notice of influential creators and have had success in partnering with these individuals on impactful marketing campaigns.

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Is Artificial Intelligence the Future of Human Creativity?

Is Artificial Intelligence the Future of Human Creativity?

AI is changing the ways that brands can interact with consumer data to make better behavioral predictions through advanced analytics. Some of the most prominent uses for AI in marketing consist of advanced predictive capabilities, enhanced social listening, and automated optimization of serving digital advertising.

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The Way the Cookie Crumbled

The Way the Cookie Crumbled

Google announced the elimination of third-party cookies in 2024 in response to consumers digital privacy concerns. The move will likely impact independent Ad Tech companies, who rely on third-party cookies to target users across the web to a much larger degree than Ad Tech leaders who can leverage existing rich and elaborate user profiling.

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The New Roaring 20s

The New Roaring 20s

A century ago, the world witnessed a war, a pandemic, and a recession. The return to normalcy following these events ushered in a feeling of optimism, that changed the meaning of consumerism. With a lot of disposable time and income, the Roaring 20s urged marketers and brands to shift their strategy from selling products to selling dreams.

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