The advancement of artificial intelligence (AI), and its usage has grown exponentially around the globe. The adoption of AI by brands across different industries is increasing at a rapid rate. As one of the last remaining trusted institutions by the general public, brands have a heavy responsibility to carefully and safely navigate this new technological landscape
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Global employee engagement is trending downward, with only 21% of employees being actively engaged. This lack of engagement not only has major economic implications, but also implications on the well-being of companies and employees alike. Improving employee engagement must come from the top-down, starting with corporate strategies that empower managers.
With the return of live music, innovations in augmented, virtual, and mixed reality technologies (known collectively as extended reality technologies) are pushing the boundaries
One of the hardest hit industries during the pandemic was the live event industry, in particular live music.
New technologies are being integrated into live sports experiences through brand partnerships and sponsorships. The passionate, highly engaged community of sports fans, and the ability for brands to enhance their experiences, makes sports a uniquely valuable segment for the integration of new emerging technologies.
With more games and more gamers than ever, this industry has become a new channel of engagement that has yet to be fully monetized. The number of gaming content creators has increased over the last decade and so has their influence in the space. Brands across a wide spectrum of categories have taken notice of influential creators and have had success in partnering with these individuals on impactful marketing campaigns.
AI is changing the ways that brands can interact with consumer data to make better behavioral predictions through advanced analytics. Some of the most prominent uses for AI in marketing consist of advanced predictive capabilities, enhanced social listening, and automated optimization of serving digital advertising.
Google announced the elimination of third-party cookies in 2024 in response to consumers digital privacy concerns. The move will likely impact independent Ad Tech companies, who rely on third-party cookies to target users across the web to a much larger degree than Ad Tech leaders who can leverage existing rich and elaborate user profiling.
A century ago, the world witnessed a war, a pandemic, and a recession. The return to normalcy following these events ushered in a feeling of optimism, that changed the meaning of consumerism. With a lot of disposable time and income, the Roaring 20s urged marketers and brands to shift their strategy from selling products to selling dreams.
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