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Welcome to RedPeg’s The Direct Hit, our monthly newsletter for the latest trends and insights impacting the marketing industry.

Rethinking Loyalty Programs

Loyalty programs have been a cornerstone of customer retention strategies across industries for years. However, despite their prevalence, many current loyalty programs are failing to strike a chord with customers. With only half of enrolled consumers actively using loyalty programs and a mere 52% of US consumers satisfied with their current programs.

Accelerating Engagement: Content Velocity

As traditional advertising methods continue to wane in effectiveness, content marketing has risen to the forefront as a potent tool for building brand awareness and driving consumer engagement. In this Direct Hit, we delve into the strategies, challenges, and implications of this phenomenon, shedding light on how brands are navigating this fast-paced marketing tactic to drive engagement and maintain their competitive edge. 

One Brand to Rule Them All: Employer Brand

Only 20% of US employees are extremely satisfied with their workplace. To set the stage for a successful and loyal talent pipeline, brands need to focus on employer branding efforts. In the contemporary job landscape, where attracting and retaining top talent is a perpetual challenge, a robust employer brand cannot be overstated.

From Scroll to Stop: Winning Strategies for Short Form Content

From Scroll to Stop: Winning Strategies for Short Form Content

Short-form content, when integrated into a broader content strategy, proves to be a valuable tool for building brand awareness and engaging audiences. Creating effective short-form content involves paying attention to trends, starting with a captivating hook, producing relevant content, and repurposing long-form videos.

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2024 Trends

2024 Trends

In this trend report, we unravel the threads of a profound shift in consumer dynamics. A new era dawns, demanding the relentless velocity of brand campaigns to satiate the consumer’s hunger for constant newness. This report serves as a compass, guiding brands through these converging trends and offering insights to navigate the evolving demands of humans in 2024.

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How Personal Brands Are Influencing Company Brands

How Personal Brands Are Influencing Company Brands

Personal brands, which are brands used to market an individual’s experiences, skills, and values, are masters of creating and managing communities within their audiences. Traditional brands have a lot to learn from personal brands, including how to optimize social strategy, how to effectively hide marketing in entertainment, and how to build fan-based communities.

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Embracing Freedonism, the Consumer Mindset of 2023

Embracing Freedonism, the Consumer Mindset of 2023

Environmental and economic crises over the last few years have created an atmosphere of apathy in consumers who are tired of restrictions. To combat this apathy, consumers are embracing spending more on fun and on experiences that allow for escape from everyday anxieties and worries.

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2023 Trends to Watch

2023 Trends to Watch

Depending on who you ask, the USA is either already in a recession, or heading swiftly in that direction. In this report, we explore some of the trends that will most impact 2023, as consumers continue to deal with this permacrisis we all seem to be living through. 

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Engaging Fans Through Innovative Artist and Brand Collaboration

Engaging Fans Through Innovative Artist and Brand Collaboration

With the return of live music, innovations in augmented, virtual, and mixed reality technologies (known collectively as extended reality technologies) are pushing the boundaries
One of the hardest hit industries during the pandemic was the live event industry, in particular live music.

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Emerging Tech and Sports Fan Experiences

Emerging Tech and Sports Fan Experiences

New technologies are being integrated into live sports experiences through brand partnerships and sponsorships. The passionate, highly engaged community of sports fans, and the ability for brands to enhance their experiences, makes sports a uniquely valuable segment for the integration of new emerging technologies.

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The Rise of Gaming Influencers and Brand Partnerships

The Rise of Gaming Influencers and Brand Partnerships

With more games and more gamers than ever, this industry has become a new channel of engagement that has yet to be fully monetized. The number of gaming content creators has increased over the last decade and so has their influence in the space. Brands across a wide spectrum of categories have taken notice of influential creators and have had success in partnering with these individuals on impactful marketing campaigns.

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