Environmental and economic crises over the last few years have created an atmosphere of apathy in consumers who are tired of restrictions. To combat this apathy, consumers are embracing spending more on fun and on experiences that allow for escape from everyday anxieties and worries.
Welcome to RedPeg’s The Direct Hit, our monthly newsletter for the latest trends and insights impacting the marketing industry.
2023 Trends to Watch
Depending on who you ask, the USA is either already in a recession, or heading swiftly in that direction. In this report, we explore some of the trends that will most impact 2023, as consumers continue to deal with this permacrisis we all seem to be living through.
The Way the Cookie Crumbled
Google announced the elimination of third-party cookies in 2024 in response to consumers digital privacy concerns. The move will likely impact independent Ad Tech companies, who rely on third-party cookies to target users across the web to a much larger degree than Ad Tech leaders who can leverage existing rich and elaborate user profiling.
The New Roaring 20s
A century ago, the world witnessed a war, a pandemic, and a recession. The return to normalcy following these events ushered in a feeling of optimism, that changed the meaning of consumerism. With a lot of disposable time and income, the Roaring 20s urged marketers and brands to shift their strategy from selling products to selling dreams.
The Leap Into Metaverse Experiences
The global metaverse market is expected to reach $280 billion by 2025. In these worlds where anything is possible, marketers need to deliver experiences that transcend the barriers of the physical realm. A successful metaverse experience is one that ties to the experiences the brand delivers in real life.
Zooming in on the QR Code
The proximity marketing market was valued at $31.5 billion in 2019 and is projected to reach $211 billion by 2029. The COVID-19 pandemic accelerated the practice of QR codes into the mainstream, making them THE touchless technology solution, seeing a 750% increase in QR downloads since the start of 2021.
Million-Dollar Homes of Web 3.0
Blockchain-based metaverses are in their infancy, but there already is a race to acquire lands within these worlds. To purchase land in the form of NFTs, buyers must adhere to the rules and limitations of each metaverse. Land opportunities vary from rent, advertising, commission, resale, and extension of neighboring plots.
Brand Communities: Experience or Knowledge?
To foster a loyal following, brands need to penetrate existing communities with experiences that connect members with likeminded peers, and with the brand itself. Brands that tap into micro communities to target tribes of likeminded people, can be more personal with their approach, in turn allowing them to better understand and interact with this niche audience.
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