CES 2025
January 15, 2025
Couldn’t spend last week in Vegas gawking at the world’s greatest tech? Don’t sweat it, we’ve got you covered. We’re here to summarize the ways CES 2025 has officially set the tone for a year of innovation.
Aside from ever-evolving AI — not only contextual, but autonomous — the tech (and ad tech) unveiled at this year’s show is revolutionizing how we as marketers can craft engaging brand experiences. Let’s look at the trends shaping the next wave of brand experiences with personalization, automation, and dynamic storytelling.
AI Assistants to Reshape Retail / NVIDIA
NVIDIA is rolling out an AI blueprint designed to elevate e-commerce retail experiences with personalized shopping assistants. These tools can help brands deliver tailored recommendations and support, making it easier to engage customers and drive sales.
BMW Shrinks Into the Spotlight / Event Marketer
BMW turned heads with a bold, immersive activation featuring its Panoramic iDrive dashboard. Using a creative “shrink” effect and a theatrical presentation hosted by Tim Meadows, the brand brought audiences inside the vehicle at a miniature scale with their amazing storytelling.
Smart TVs are getting smarter–And More Ad-Friendly / Mashable
Samsung and LG are integrating advanced AI features into their latest TV models. This signals more dynamic ad placements and enhanced targeting capabilities as home screens become increasingly personalized.
Agentic AI Takes Center Stage / Adweek
Agentic AI, capable of making autonomous decisions, stole the spotlight at CES 2025. This next wave of AI-driven technology opens up new possibilities for personalized campaigns, dynamic ad adjustments, and smarter audience targeting.
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CES 2025’s Standout Tech Innovations / The Verge
From next-gen smart TVs to AI-powered wearables and in-car entertainment, CES 2025 unveiled innovations that are reshaping the consumer experience. Brands have more opportunities than ever to tap into connected devices for highly targeted, immersive marketing campaigns. Will you be the next big innovation at next year’s conference?