CHANCE FOR LIFE

Turning Poker Chips Into Purpose

What began as a small poker night in 2005 evolved into D.C.’s Social Super Bowl: a 2,000-person spectacle hosted at MGM National Harbor.

DISCIPLINES ENGAGED:

  • Creative Design & Messaging
  • Event Production
  • Talent Relations

WHEN VEGAS LANDED IN DC

What started as a grassroots poker night quickly grew into DC’s Social Super Bowl—a Vegas-style experience where high stakes met high impact, raising millions for pediatric cancer research.

RedPeg helped Chance for Life scale the moment into a can’t-miss spectacle, blending A-list energy with philanthropic purpose to deliver one of the region’s most anticipated annual events.

THE FULL EXPERIENCE

  • Produced a full-scale takeover at MGM National Harbor with luxury brand design and seamless logistics
  • Curated an amateur poker tournament hosted by 16x World Series of Poker champion Phil Hellmuth, with 850+ entrants from DC’s business and sports elite
  • Delivered a chef-driven culinary journey with immersive tasting stations and craft cocktails from top local restaurants
  • Secured surprise celebrity appearances from icons like Joe Montana, Rob Gronkowski, John McEnroe, and the Stanley Cup Champion Capitals
  • Capped the night with headliner performances from Blues Traveler, Robin Thicke, and others—plus an after-hours dance party

WANT TO CREATE SOMETHING JUST AS IMPACTFUL?

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