DISCIPLINES ENGAGED:
- Consumer Engagement Strategy
- Event Production & Staffing
- Campaign Concepting & Activation Planning
- Partnership Strategy & Negotiation
THE PERFECT SHOT OF CULTURE & CONTENT
To build Lavazza’s presence in U.S. markets and fuel excitement for their K-Cups launch, we created a high-touch coffee sampling campaign that leveraged premium partnerships to create momentum amongst media and consumers.
THE FULL EXPERIENCE
- Leveraged drones, Vespas, and Fiats to deliver surprise-and-delight coffee drops as part of a real-time social giveaway series in NYC
- Filmed, produced, and seeded social content with personalities including Martha Stewart, Debi Mazar, and Gabriele Corcos to maximize awareness and drive trial
- Toured a custom fabricated Lavazza truck through high-traffic cities and top-tier events including the U.S. Open, Montreal Grand Prix, and Boston Marathon
12.5M+
TOTAL
IMPRESSIONS
142K+
SAMPLES
DISTRIBUTED
5.9%
COUPON
REDEMPTION RATE