DISCIPLINES ENGAGED:
- Partnership Strategy & Negotiation
- Consumer Engagement Strategy
- Campaign Concepting & Activation Planning
- Event Production & Staffing
- Digital Amplification
BRINGING DISH CLOSER TO HOME
To strengthen DISH’s connection with rural audiences, RedPeg turned a country concert tour into a cultural statement. We activated DISH’s sponsorship of the Luke Bryan Farm Tour with a hospitality-rich brand experience that celebrated small-town pride and country fandom in a big way.
From karaoke stages and community walls to surprise giveaways and custom content, every stop became a DISH-powered backyard party fans wouldn’t forget.
THE FULL EXPERIENCE
- Designed “The DISH Backyard,” a VIP hospitality zone with interactive games, branded giveaways, and Luke Bryan-inspired moments
- Created shareable content stations, including a fan-favorite karaoke stage and a sweepstakes for a personalized video message from Luke himself
- Built a custom message wall that let attendees celebrate their hometown pride, fostering connection and community across all six stops
- Delivered above-industry social engagement and over a million impressions by blending entertainment, interactivity, and heartland relevance
100K+
CONSUMERS
ENGAGED
5.8%
SOCIAL
ENGAGEMENT RATE