Does your favorite brand make a difference with their marketing dollars? Across industries, cause-based campaigns are revolutionizing the way that organizations share values, build affinity, and engage with audiences. In the latest episode of Experientially Speaking, RedPeg’s own Chris Gehring and Rebeca Farache dive deeper on marketing for good.
Heineken is one company putting its money where its mouth is. The brewer’s claim that “This Billboard is Cooling Your Beer” turned some heads when it went up in Rio de Janeiro — in reality, the ad is comprised of solar panels generating electricity for a Brazilian bar. It’s just one small step towards Heineken’s ambitious target to support renewable energy in 50% of its partner bars and restaurants across 19 world capitals by 2023.
Hear how more brands like McDonald’s and Booking.com are encouraging consumers to live their everyday in a more purposeful way in Experientially Speaking, a RedPeg podcast.
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