Advancements in technology, from AI art-generators to the metaverse, have opened up a new world of possibilities in the experiential marketing space. It’s up to creative and strategic thinkers to bridge the gap between a brand’s vision and technological possibilities to build unique and impactful experiences. In the latest episode of Experientially Speaking, five of RedPeg’s creative experts sit down to discuss how they engage the future of tech with a confidently curious mentality to build meaningful experiences with our partners.
Ryan O’Connor, RedPeg’s Director of Innovation, describes that the role of an agency is to act as an instructor, translator, and improvisor when it comes to working with brands. By fully understanding the latest technology, our team becomes masters of asking the right questions when working with partners to push the limit on what’s possible when engaging with audiences.
In this episode, Chris and Rebeca are joined by Ryan; John Koch, VP of Creative; and John Millward, Chief Innovation Officer. Hear more insight into the latest advancements in tech and how they are leveraged in our redefined creative process in Experientially Speaking, a RedPeg podcast.
