DISCIPLINES ENGAGED:
- Consumer Engagement Strategy
- Event Production & Staffing
- Campaign Concepting & Activation Planning
- Partnership Strategy & Negotiation
EXPERIENTIAL LEARNING THROUGH CULTURE AND COMMUNITY
Wanting to create a reason for repeat visits to the Financial Center, Santander reached out to us to create a recurring event calendar that brings Miami residents back.
We leveraged our deep experience in experiential learning to host a series of hyper-local workshops that made financial education approachable — and dare we say — fun.
THE FULL EXPERIENCE
- Bringing creativity and fun into financial education
- Coconut Groovy: Exploring the impact of music on consumer shopping behavior
- Phishy Mystery: Learning cybersecurity awareness through a mystery-solving game and interactive phishing education
- Wine & Dime: Discover investing and wealth management paired with wine education and curated dishes
- Palette of Possibilities: Showcase Santander’s products with an artist-led painting class featuring a local Miami landscape
5
WORKSHOPS
175
TOTAL
ATTENDEES
702K+
TOTAL
IMPRESSIONS