While we’re brainstorming, innovating, and melding minds, we like to take a beat and document the biggest ideas. Take a look at what our team has been thinking about lately.

Rethinking Loyalty Programs

Loyalty programs have been a cornerstone of customer retention strategies across industries for years. However, despite their prevalence, many current loyalty programs are failing to strike a chord with customers. With only half of enrolled consumers actively using loyalty programs and a mere 52% of US consumers satisfied with their current programs.

THE PULSE: Recent Top Reads, Mar. 2024

The Pulse brings the latest and greatest in the marketing industry to your inbox every week — and we spent March obsessing over the ways brands blend tech and pop culture to pop off. 

Accelerating Engagement: Content Velocity

As traditional advertising methods continue to wane in effectiveness, content marketing has risen to the forefront as a potent tool for building brand awareness and driving consumer engagement. In this Direct Hit, we delve into the strategies, challenges, and implications of this phenomenon, shedding light on how brands are navigating this fast-paced marketing tactic to drive engagement and maintain their competitive edge. 

One Brand to Rule Them All: Employer Brand

Only 20% of US employees are extremely satisfied with their workplace. To set the stage for a successful and loyal talent pipeline, brands need to focus on employer branding efforts. In the contemporary job landscape, where attracting and retaining top talent is a perpetual challenge, a robust employer brand cannot be overstated.

THE PULSE: Recent Top Reads, Feb. 2024
The Pulse brings the latest and greatest in the marketing...
From Scroll to Stop: Winning Strategies for Short Form Content

Short-form content, when integrated into a broader content strategy, proves to be a valuable tool for building brand awareness and engaging audiences. Creating effective short-form content involves paying attention to trends, starting with a captivating hook, producing relevant content, and repurposing long-form videos.