DISCIPLINES ENGAGED:
- Consumer Engagement Strategy
- Event Production & Staffing
- Campaign Concepting & Activation Planning
- Partnership Strategy & Negotiation
GOING FULL SEND WITH SHAUN WHITE & THE SNOW LEAGUE
Built an extensive multi-media partnership between Marriott Bonvoy & The Snow League, developing a 360° activation strategy that fused world-class competition, elite hospitality, and unforgettable travel experiences brought to life onsite, online, and on-air.
THE FULL EXPERIENCE
- Delivered high-impact media, TV-visible branding & custom broadcast integrations across NBC & Peacock
- Produced a stream of social-first content with The Snow League, athletes, and influencers that delivered millions of impressions
- Exclusive travel packages for Marriott Bonvoy members featuring intimate access to athletes and VIP competition viewing
- Co-branded property integrations across local Aspen hotels
30M
BRANDED
CONTENT VIEWS
2+ HRS
BROADCAST
EXPOSURE