DISCIPLINES ENGAGED:
- Partnership Strategy & Negotiation
- Consumer Engagement Strategy
- Campaign Concepting & Activation Planning
- Event Production & Staffing
- VIP Hospitality Experiences
TAKING LOYALTY ON TOUR WITH BEYONCÉ
As the Official Hotel Partner of Beyoncé’s COWBOY CARTER TOUR, Marriott Bonvoy offered fans exclusive experiences that went far beyond the concert itself.
Through immersive hotel activations, elevated VIP Moments, and an unforgettable sweepstakes campaign, Marriott Bonvoy connected with music-loving travelers and highlighted the powerful intersection of culture and loyalty.
THE FULL EXPERIENCE
- Designed and executed activations at select Marriott properties in each tour market, showcasing immersive photo experiences, pre-show DJ performances, and on-site product integrations with Beyoncé’s beauty and whiskey brands
- Delivered exclusive Marriott Bonvoy Moments including premium concert tickets, luxe stays, curated dinners, glam sessions, and transportation
- Executed a range of sweepstakes packages, including a ‘Bring your Beyhive’ grand prize experience in 5 markets
- Produced co-branded asset toolkits for Marriott properties allowing them to activate on-site with Beyoncé-themed collateral, signage, and social-ready visuals
- Supported two elevated SirDavis after-parties in LA and NYC for a marquee luxury experience
8
GLOBAL
MARKETS
24
PROPERTY
TAKEOVERS
300+
CONCERT PACKAGES
REDEEMED