DISCIPLINES ENGAGED:
- Consumer Engagement Strategy
- Event Production & Staffing
- Campaign Concepting & Activation Planning
- Partnership Strategy & Negotiation
REIMAGINING LOYALTY
As a brand synonymous with business travel, Marriott sought to increase cultural relevancy amongst younger consumers and introduce them to a revamped Bonvoy loyalty program.
Leveraging music as catalyst, RedPeg negotiated a partnership with Taylor Swift | The Eras Tour, and developed a 360 activation strategy to drive value for Marriott Bonvoy, it’s global properties and brand teams, as well as music fans seeking travel and entertainment experiences.
THE FULL EXPERIENCE
- Developed bespoke Moments packages, allowing Marriott Bonvoy members to redeem points for premium accommodations, concert tickets, a personal concierge, and localized experiences
- Property takeovers in each market including lobby branding, interactive friendship bracelet making stations, a pop-up merch shop, and even branded afternoon tea experiences
- Designed and curated welcome gifts and personalized room drops
- Led the integrated agency team responsible for execution of social and influencer strategy, earned & paid media, and various content marketing initiatives
87
GLOBAL PROPERTY
TAKEOVERS
1.6M
SWEEPSTAKES
ENTRIES
3B+
TOTAL
IMPRESSIONS