DISCIPLINES ENGAGED:
- Consumer Engagement Strategy
- Event Production & Staffing
- Campaign Concepting & Activation Planning
- Partnership Strategy & Negotiation
THE SUGAR SHACK TAKES OVER
An immersive brand experience inspired by the famous WhistlePig Sugar Shack in Vermont, the backdrop for an unforgettable whiskey-fueled showdown to launch WhistlePig PiggyBack Rye & Bourbon.
RedPeg created a tailgate experience to host exclusive tastings and brand immersion sessions inside the traveling Sugar Shack, featuring pig-themed games and farm-style decor at every stop.
THE FULL EXPERIENCE
- Fabricated a mobile tiny house into a replica of the famous Sugar Shack found on their farm in Vermont, complete with a fully functioning bar and serving areas
- Conceptualized a program pitting Piggyback Bourbon against Piggyback Rye with speciality drinks – Maple Bourbon Smash & the Maple Old-Fashioned – served up from respective sides of the Sugar Shack
- Created an immersive tailgate experience complete with pig-themed games and farm-style decor to keep with the rivalry theme
- Hosted exclusive tastings and brand immersion sessions on the interior of the Sugar Shack for VIPs and press
31K+
CONSUMERS
ENGAGED
12K+
DRINKS
SAMPLED
42%+
FIRST TIME
WHISTLEPIG CONSUMERS
70%+
INTENT TO
PURCHASE INCREASE
12.5M+
EARNED MEDIA
IMPRESSIONS
SILVER FINALIST