As digital marketers, we are well aware of the amount of data we accumulate as we browse the internet. But such an overflow of data can affect how we leverage it for deeper insights and analysis. eMarketer columnist, Ross Benes, discusses data optimization with RedPeg’s Sr. Director of Brand Strategy, Matt Sincaglia, and other digital strategy leaders to┬ádiscover key ways marketers process information.

Read the full eMarketer article here.