News Archive - Page 13 of 23

November 28, 2016

4 Ways Your Company Can Give Back on Giving Tuesday

For socially conscious companies, Giving Tuesday is the chance to reverse the script that consumers have written.

November 17, 2016

RedPeg Chili Cook-Off Cookbook

An annual tradition at RedPeg, we invite our in-house, self-proclaimed culinary masters to show the rest of us what they’re made of in our autumn chili cook-off. This year, we’ve also curated their recipes!

November 8, 2016

3 Ways Shopping Has Evolved into an Experience

Consumer shopping habits have changed significantly over the past several years and because of that, we buy differently. If we choose different reasons to purchase than before, brands must learn what matters and approach us differently.

November 1, 2016

How You Can Literally Put Your Next Event on the Map

As consumers, we rely heavily on reviews to determine what brand to purchase from, which restaurant to dine at, or whom we should hire to make home repairs. Why shouldn’t we apply recommendations to large conventions or events?

October 25, 2016

eSports Would Be Wise to Follow NBA’s Path

The NBA is a proven commodity, but one that took decades to mold into the product it is today. On the other hand, eSports is an unfinished product, but a burgeoning one with immense potential. Every business takes time to grow and streamline their processes—eSports is no exception. However, when you have investors who know the ins and outs of … Read more »

October 18, 2016

Where’s the Brand Sponsorship Limit in Sports?

Sports jerseys have always been a spectacle for fans. You can debate for hours on end the best jersey design. Some prefer the clean, classic look. Others prefer the more colorful, modern designs. Many will even choose their favorite teams based on a jersey. Where am I going with this? The NBA has approved jersey sponsorships … Read more »

October 13, 2016

Where is…Jeff Taylor?

Jeff began his RedPeg career like so many others—in the field. He began as a tour manager in the spring of 2000, traveling across the country for brands like Poland Spring Water, Wahoo’s, Allegra, AOL, Amstel Light, and many others.

October 10, 2016

How Golf Has Made Me Better At My Job

I face challenges and opportunities regularly on the links that require much thought, preparation, and problem solving. Little did I know how much these experiences and corresponding lessons would apply to professional craft of writing and content development.

October 6, 2016

How Facebook Will Make Your Staff More Effective

I’m not in the mood to discuss the potential pitfalls of Facebook in the office place. I’m actually here to do just the opposite and advocate for its use.