News Archive - Page 7 of 18

June 1, 2017

Pride (And How to Do It Well)

Unless you’ve been living under a rock, you’re well aware of the anticipation that surrounds June Pride Month, a 30-day period full of parades, festivals, marches and a general celebration of the LGBTQ community. As a citizen, Pride Month is a fun, energy-filled month that provides endless excuses to dress up, let loose and celebrate in … Read more »

January 24, 2017

Why Imitation is the Most Sincere Form of Creativity

To be creative is to have the quality of something created rather than imitated. I’m usually on board with Merriam Webster, but this got me thinking, “Am I only creative if I come up with the next big idea?”

January 13, 2017

Why 2017 is the Year for Wearables

Are we still talking about virtual reality? Yeah, I guess that won’t be stopping anytime soon. However, there’s another technology that is ready to make waves in the experiential marketing arena—wearables.

January 4, 2017

Why Facebook Video is the Key to 2017 Content Success

Has anybody else noticed a change in their Facebook feed over the past year? No, it’s not the layout. It’s not the number of ads you’re being served. It’s not even the people most featured in your feed. What has changed is the amount of video content you see up and down your news feed.

December 27, 2016

Pop Quiz: How to Put Out Client Fires With a Yes or a No

Affirmative replies come naturally to those of us in marketing client service. It’s part of our departmental definition: “…the action of helping or doing work for clients.” It’s about finding that balance and perfecting the delivery—saying ‘yes’ when you think it’s reasonable and finding solutions and alternatives rather than dropping that singular ‘no.’

December 21, 2016

End-of-Year Activities to Keep Your Culture Buzzing

The end of the year is a perfect reminder of how important company culture is to your company.

December 15, 2016

Tell Me: Why Should I Hire You?

I’m going to ask you an honest question as you sit across the desk from me. You need to be prepared to answer it. The fact that you are sitting in my office means you are half way to an offer.

December 13, 2016

Alternative Realities: VR vs. AR

Both virtual reality and augmented reality have altered the way we consume content and experience brands. With 90% of brands expecting to increase their experiential spending next year, we can expect to see a whole lot more of these mind-bending experiences.

December 9, 2016

Why a Specialized Staff is the Most Valuable Agency Asset

Agencies are a dime a dozen in the experiential space. One way you can truly evaluate an agency’s understanding of the industry is how they organize themselves on an operational basis.