News Archive - Page 7 of 16

October 10, 2016

How Golf Has Made Me Better At My Job

I face challenges and opportunities regularly on the links that require much thought, preparation, and problem solving. Little did I know how much these experiences and corresponding lessons would apply to professional craft of writing and content development.

October 6, 2016

How Facebook Will Make Your Staff More Effective

I’m not in the mood to discuss the potential pitfalls of Facebook in the office place. I’m actually here to do just the opposite and advocate for its use.

September 28, 2016

5 Experiential Marketing Tactics Beyond Events

Experiential marketing is anything that delivers a brand experience to a consumer. It’s not just event marketing and out-of-home activations.

September 22, 2016

NBA Making eSports a Priority

Once someone you look up to gets behind the eSports movement, it cannot be ignored. These people of influence aren’t who you’d think. They aren’t your tech billionaires or nerdy entrepreneurs. Rather, they are several of the most admired athletes in the world. They are professional NBA basketball players.

September 20, 2016

3 Considerations for Twitter’s New Character Limit

Feel like you’re stuck getting fitting your entire message into one Tweet? Fear not! Twitter is making life easier for you now.

September 15, 2016

Where is…Eric Zerrenner?

I joked about interviewing at a sorority and fraternity house, but once you spend some time there, you realize that it truly was fraternal.

September 14, 2016

4 Steps to Making Fictional Holidays Real Successes

Take a close look at your calendar. Have you noticed that nearly every day is now considered a national holiday? Brands have, and they’re making the most of it.

September 1, 2016

Where is…Tom (TJ) Buontempo?

Like many others, TJ’s fondest memories at RedPeg focused on the amazing people who worked there and the incredible bond they all had.

August 30, 2016

Instagram Stories Means Christmas Came Early

The news is starting to sink in—Instagram has added a stories feature to their platform. Do you know what this means?! I can say goodbye to my company’s Snapchat account!