RedPeg Marketing Continues to Bolster Its Growing Team, Appointing a Chief Innovation Officer and VP of Client Services

John Millward and Kristin Kidman Hired to Further Position Agency for Innovation and New Business Growth


September 25, 2018 (Washington, DC): RedPeg Marketing, the D.C.-based independent brand engagement agency behind GEICO, Amazon and Accenture, announced today two key new hires: John Millward as the company’s first Chief Innovation Officer, and Kristin Kidman as Vice President of Client Services.

Millward brings 25 years of experience to RedPeg, having led brand activations for Fortune 500 companies with CMI, Live Nation and Jack Morton. Most recently, he co-founded and led Blue Flame as Chief Creative Officer, focused on evolving brand communication into brand experiences.

“John Millward is the perfect package, bringing theatrical storytelling, innovative tactics and marketing strategy to the table,” says John Piester, RedPeg’s President. “Having managed his own experiential shop, he also knows how to develop big ideas that are grounded in operational solutions. He’s going to hit the ground running.”

RedPeg’s new VP of Client Services, Kristin Kidman, furthers the agency’s growing skillset by adding extensive experience in both the sports and music industries. She has dedicated nearly 15 years to creating unique fan experiences, most recently for A-list touring artists Imagine Dragons, John Legend, Chris Stapleton and The Lumineers, to name a few. Prior to focusing exclusively on music, Kristin worked with some of the most prestigious bowl games in college football, including the Sugar Bowl and Orange Bowl.

“Kristin’s experience immediately strengthens our aptitude across the sports and music industries,” says Piester. “We’re also thrilled about the level of leadership she will bring across the entire Client Services department.”

Millward and Kidman’s appointments come on the heels of another recent senior hire at RedPeg earlier this year, Fredda Hurwitz, who joined the team as Chief Strategy & Marketing Officer.

“RedPeg’s stellar management team is positioned for explosive growth. As CIO, I am genuinely excited to be part of the agency, and to further solidify their position as a first-mover in the esports and gaming space,” says Millward.

Kidman added, “I am thrilled to be joining RedPeg, an agency going from strength to strength in the brand engagement space. I look forward to bringing my passion for creating dynamic live events to life and to contributing to the company’s success in a meaningful way for a very long time.” RedPeg Marketing is an independent brand engagement agency based in Washington D.C. They create experiences that delight, inspire, and instantly make an impact. To find out more, visit



RedPeg Marketing is an independent brand engagement agency based in Washington D.C. We create experiences that delight, inspire, and instantly make an impact. Through insight-led strategy, we ensure that fleeting moments become long-lasting memories; and that these memories resonate with our clients and their audiences — clients such as GEICO, Amazon, Jägermeister, Carlsberg and DISH Network. We get the need for measurable ROI and KPIs, and for upward curves in sales and social numbers. We achieve those, while also remaining focused on creating experiences that leave lasting impressions. It’s simple, really. We make it mean more, and have been since 1995.