C-Suite Moms: “Moms always feel like they’re never doing enough or never being around as much as they should, always short changing their kids…and that then carries over to work so you feel like you live in perpetual impostor syndrome mode.” with Fredda Hurwitz and Jessica Abo

As a part of my series about “C-Suite Moms” I had the pleasure to interview…Fredda Hurwitz, Chief Strategy & Marketing Officer, RedPeg.

Thank you so much for joining us! Can you tell us the “backstory” behind what brought you to this point in your career?

A series of saying “ok, why not?” to opportunities vs having everything mapped out from day one. Well that and the fact that my former boss who at the time was the AP Bureau Chief in Paris told me that I was a great writer but would never be a great journalist. Ouch. However that one piece of crushing insight allowed me to stop being focused on the long term and allowed me to open my mind to good risks that stretched me and ultimately enabled me to live some unbelievably fabulous experiences around the world.

Can you share with us how many children you have?

Two, a 20-year old daughter who’s at university in England and a 13-year old son in middle school.

Where were you in your career when your child was born/became part of your family?

At the time I was at an agency in London getting ready to tackle World Cup 1998 in France. I was the European Account Director and my client (a World Cup sponsor) was Nestle. It was mad and wonderful. I drank enormous amounts of champagne that summer, which is why I’m convinced my daughter was so happy as a baby. J

Did you always want to be a mother? Can you explain?

Absolutely! I was never fussed about getting married, unlike most women I knew. But I always knew I wanted to be a mom or a mummy as my kids call me since they were both born and bred in London. I worked with kids when I was younger and just knew in my heart that climbing a corporate ladder might be a goal but having kids was part of my destiny. You can’t really explain it, it’s just a feeling of knowing what will help make you feel settled, give you purpose and a bloody good reason or more to wake up in the morning and smile, even when it’s hard.

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