At the heart of any successful company is its organizational culture. While benefits are great, it is imperative for company leaders to emphasize employee value, company integrity and relationships with their clients. American Express OPEN columnist, Erika Napoletano, discusses culture transformation strategies with RedPeg and other industry leaders to help drive client and employee engagement.
It was critical to give the brand more color, and to shine a spotlight on the important roles that everyone within the organization played—from the front desk to the corner office. That’s why RedPeg asked every employee to come up with an ‘über title,’ challenging them to think outside of their functional role to the essence of the role they play.
— Fredda Hurwitz, RedPeg’s Chief Strategy and Marketing Officer
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