RedPeg Marketing Announces International Expansion with Office Opening in Dubai

Experiential Marketing Agency Further Positions Itself for Innovation and International Business Growth with Office in Middle East

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December 6, 2018 (Washington, DC): RedPeg, the D.C.-based independent brand engagement agency behind GEICO, Amazon and Accenture, today announced the opening of its first office in the Middle East, located in Dubai, as part of the organization’s global expansion plans.

Since launching in 1995, RedPeg has solidified its position as the go-to agency for creating innovative, engaging brand experiences. This international expansion is an important next step in the company’s continued momentum.“We are delighted to offer our services to clients across the MENA region as we see huge potential here for true brand experiences,” said RedPeg CEO, Brad Nierenberg. “Events are typically one-off passive displays of information, but we produce unique, immersive, interactive customer experiences that really engage people and leave a lasting impact.”

RedPeg’s expansion comes on the heels of multiple key executive hires at the company this year, including: Fredda Hurwitz, Chief Strategy & Marketing Officer; John Millward, Chief Innovation Officer; Kristin Kidman, Vice President of Client Services, and Harry Poole, VP of Client Services.

RedPeg Middle East (ME) will join the stable of marketing and media businesses underneath the W Ventures umbrella including out-of-home media specialist, Hypermedia; retail digital advertising specialist, Digital; and custom fabrication company, Rely.
RedPeg ME will be led by newly appointed Managing Director, Ghada El-Kari, who previously held senior marketing and communications positions at Tiffany & Co., Porsche and Promoseven Weber Shandwick.

“I am delighted to become part of the RedPeg team as it is a unique proposition for the region,” said El-Kari. “Our process is a marriage of creativity and data enabling us to create brand experiences that always lead to tangible business results. We believe that deeper engagement leads to better sales.”

RedPeg ME will be based in Boutique Offices, Media City, Dubai, in the W Ventures group headquarters.

“We are delighted to welcome RedPeg ME to our family of brands and see it as the perfect fit to our group that can now confidently provide a single solution that ranges from insights to strategy, concepts to build and promotion to measurement,” said W Ventures Chairman and CEO Habib Wehbi.
RedPeg is an independent brand engagement agency based in Washington, D.C. They create experiences that delight, inspire, and instantly make an impact. To find out more, visit www.redpeg.com.

RedPeg ME will service clients from all industries, including government and retail, and will offer their unusual twist on everything from large-scale experiences to small-scale product launches. For inquiries, contact: Ghada El-Kari at gelkari@redpegme.com or call +971 (4) 2454 6555.

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About RedPeg
RedPeg is an independent brand engagement agency based in Washington D.C. We create experiences that delight, inspire, and instantly make an impact. Through insight-led strategy, we ensure that fleeting moments become long-lasting memories; and that these memories resonate with our clients and their audiences — clients such as GEICO, Amazon, Jägermeister, Carlsberg and DISH Network. We get the need for measurable ROI and KPIs, and for upward curves in sales and social numbers. We achieve those, while also remaining focused on creating experiences that leave lasting impressions. It’s simple, really. We make it mean more, and have been since 1995. To find out more, visit www.redpeg.com.

About RedPeg ME
RedPeg ME will service clients from all industries including Government and Retail and can offer their unusual twist on everything from large-scale experiences to small-scale product launches. For inquiries contact: Ghada El-Kari at gelkari@redpegme.com or call +971 (4) 2454 6555.

About W Ventures
As a visionary holding company, W Ventures elevates businesses to new heights and success. With a diverse investment portfolio, they have united several key companies combining their strengths and services to ensure their place in the market as leaders. Their companies branch across Media, Advertising & Marketing, Industrial Manufacturing and Financial investments and cater to the MENA region while being based in the United Arab Emirates.