Scott McCune Brought on to Continue Bolstering Agency’s Growing Reputation in the Sports and Entertainment Industries


May 20, 2019 (Washington D.C.): RedPeg, the D.C.-based independent brand engagement agency behind GEICO, Amazon and AT&T, today announced the appointment of Scott McCune, founder of McCune Sports & Entertainment Ventures (MS&EV), LLC, to the company’s board of advisors. McCune brings an extensive background in global branding to the RedPeg board, having spent the past several decades working with organizations like The Coca-Cola Company and Anheuser-Busch Inc.

Recognized as an industry leader in the sports and entertainment field, McCune has led global marketing and operations for Coca-Cola at eight Olympic Games, four FIFA World Cups, European Football Championships, Rugby World Cups, the NBA and global entertainment properties. McCune also served on a special task force for the International Olympic Committee in developing their Olympic Agenda 2020 and on the Advisory Committee for The Pontifical Council for Culture on “Sport at the Service of Humanity.”

We are truly honored to welcome Scott to our board,” began John Piester, President. “His experience, perspective and deep consideration regarding what’s important to him and the select roles he takes on are priceless assets to RedPeg. I’m speaking for all of us at RedPeg as well as our other board members when I say how much we’re looking forward to learning from and collaborating with Scott as we continue to evolve as a brand nationally and internationally.”

I’m excited to have the opportunity to work with Brad (Nierenberg, founder/CEO of RedPeg) and the team,” began Scott McCune. “I’ve found the folks at RedPeg to have a unique combination of true entrepreneurial spirit, combined with a deep understanding of data and smart strategy, while leveraging their world class network of brand ambassadors to bring brand ideas and stories to life through creative and excellent execution.

McCune’s appointment comes on the heels of other key executive hires at RedPeg this year: Fredda Hurwitz, who joined the team as Chief Strategy & Marketing Officer; John Millward, Chief Innovation Officer; and Kristin Kidman and Harry Poole, Vice Presidents of Client Services.

In addition to his role on the RedPeg board, McCune serves on the board of directors of TENGA Media, First Tee Atlanta, The College Football Hall of Fame, the Preston Robert Tisch Brain Tumor Center at Duke University and the Advisory Committee for The Pontifical Council for Culture.