The rise in violence and hateful rhetoric against the Asian American and Pacific Islanders community across the country has again reminded us of the racial inequality that permeates our society.

As marketers, we recognize our impact on society and join all of those rising to stand against hatred, racism, and abuse of Asian Americans. It must stop now.

Celebrating diversity and embracing differences are principles that guide us at RedPeg, both in working together as colleagues and in making it mean more for our partners. We strive to embody those principles each and every day.

While condemnation of all forms of hatred and racial bigotry is important, purposeful confrontation is a critical next step to bringing these injustices to an end.

Driven by our employee resource groups, our agency continues to facilitate conversation, education, and allyship. We ask you to use your voice and take action with us to #StopAsianHate.

How you can make it mean more:

  • Petition from Asian American Collective: A petition to get mainstream news coverage of National Elderly Asian American Assaults
  • Stand Against Hatred: Incident reporting center by Asian Americans Advancing Justice
  • Stop AAPI Hate: Incident reporting center managed by Asian Pacific Planning and Policy Council, Chinese for Affirmative Action and the Asian American Studies Department of San Francisco State University 
  • Asian Americans Advancing Justice: AAJC has worked to strengthen the Asian American community by providing tools and resources to build the capacity of our local and state-based counterparts and Asian American youth leadership, educating the public and the media about Asian Americans, all while fighting for Asian Americans to have a voice in national politics
  • Mental Health and Counseling Resource: For coping with anti-Asian racism and Covid-19, by Harvard University 
  • Asian American Journalist Association: Works to convene conversations around the impact of anti-Asian violence on our communities, and the state of media coverage of these issues
  • Heart of Dinner: A 501(c)3 non-profit that delivers weekly hot lunches, fresh produce, and bulk ingredients to Asian elders throughout the Manhattan area
  • Feed + Fuel Chinatown 2.0: An initiative to address the surging needs of Chinatown businesses and residents living in Single Room Occupancy hotels (SROs). In partnership with SF New Deal, they seek to provide 300,000 meals to Chinatown SRO residents over a 15-week period, using up to 70 Chinatown based restaurants
  • Not In Our Town: A movement to stop hate, racism and bullying, and build safe, inclusive communities for all includes action kits