Perhaps the only thing better than watching a movie is living one

 OBJECTIVE:

Cut through the clutter to maximize impact of the brand’s sponsorship of the Sundance Film Festival.

 

STRATEGY:

Connect event goers to the movies Francis Ford Coppola produced and also viewed as best in class.

What We Did

» Immersed guests into a live movie set called “Club Coppola” paying homage to his film “The Red Stain” by recreating an underground Italian boxing scene complete with in-character performers and an opportunity for guests to take a personalized knockout photo. 

» Devised, produced, and managed multiple VIP experiences, includiing venue identification and permit procurement, all where wines could be sampled throughout the festival.

» Built a unique 8′ x 12′ art installation of the “Jaws” movie poster made exclusively from wine corks, celebrating Coppola’s wine inspired by the film.

» Garnered compelling coverage from key outlets and amplification from celebrities to reach over 400,000 people.