Spread Your Wings Tour

 OBJECTIVE:

Introduce consumers to Yuengling and its portfolio of beers.

 

STRATEGY:

Deploy a traveling asset that could both tell the story of America’s Oldest Brewery and be utilized by multiple distributors to increase event presence.

What We Did

» Designed a one-of-a-kind scalable beer garden with 1950’s Chevy Panel Truck that converted into a mobile pop-up bar.

» Introduced consumers to new Yuengling brands such as Golden Pilsner, Hershey’s Chocolate Porter and Flight at sampling tour stops.

» Educated consumers on products through an ingredient box allowing guests to touch and smell ingredients and match them to the correct beer for giveaways and samples at on-premise environments.

» Prompted Yuengling to build a second custom vehicle for its joint venture launch with Molson Coors.