Not your everyday headline: Gambling for philanthropy

 OBJECTIVE:

Raise awareness and funding for pediatric cancer research.

 

STRATEGY:

Create an epic, star-studded event with immersive moments of surprise and delight that tug on heartstrings and make attendees want to come back year after year.

What We Did

» Hosted the largest amateur poker tournament East of the Mississppi for a chance win prizes, including a grand prize ticket to the World Series of Poker.

» Partnered with top chef’s across the region to deliver an all-day culinary experience complete with tastings and demos.

» Closed out the night with A-list entertainment at the after party.

» Raised 10.8MM+ to date with 100% of net proceeds used to fund research and clinical trials at Children’s National Health System and Alex’s Lemonade Stand.