Build brand trust and affinity during the COVID-19 pandemic in order to show LIDL as an active member of its new neighborhoods.
Provide essential resources and reassurance to residents in-need at both physical storefronts and throughout surrounding communities.
What We Did
» Created the Lidl Concierge Program by repurposing Lidl food trucks to provide a free service (with guaranteed delivery in 48 hours or less) for seniors and at-risk individuals to ensure they were able to stock up on pantry essentials without leaving their homes.
» Conducted over 200 deliveries in a 5 week span.
» Lightened up the in-store experience for members of the community still able to responsibly visit a store through a series of sidewalk decals encouraging social distancing and featuring fun facts/trivia to provide a positive brand experience for customers waiting in line.
LIDL FARMERS MARKET
Promote the opening of new Lidl stores.
Highlight their top quality produce, low prices, and customer service through an unexpected, fun, interactive experience even during the pandemic
What We Did
Outdoor Farmers Markets
» Created a COVID-compliant Farmers Market experience that seamlessly incorporated CDC social distancing and sanitization guidelines
» Designed a scalable footprint featuring wooden pergola structures, baskets, and picnic tables to resemble a traditional neighborhood Farmers Market
» Trained brand ambassadors on product origins and tips for selecting fresh/in-season produce, providing shoppers with an engaging experience
» Incorporated a kids area featuring interactive gardening demos and live music for a festive environment