Neighborhood
Partners

 OBJECTIVE:

Build brand trust and affinity during the COVID-19 pandemic in order to show LIDL as an active member of its new neighborhoods.

 

STRATEGY:

Provide essential resources and reassurance to residents in-need at both physical storefronts and throughout surrounding communities.

What We Did

» Created the Lidl Concierge Program by repurposing Lidl food trucks to provide a free service (with guaranteed delivery in 48 hours or less) for seniors and at-risk individuals to ensure they were able to stock up on pantry essentials without leaving their homes.

» Conducted over 200 deliveries in a 5 week span.

» Lightened up the in-store experience for members of the community still able to responsibly visit a store through a series of sidewalk decals encouraging social distancing and featuring fun facts/trivia to provide a positive brand experience for customers waiting in line.

LIDL FARMERS MARKET

 OBJECTIVE:

Promote the opening of new Lidl stores. 

 

STRATEGY:

Highlight their top quality produce, low prices, and customer service through an unexpected, fun, interactive experience even during the pandemic

What We Did

Outdoor Farmers Markets

» Created a COVID-compliant Farmers Market experience that seamlessly incorporated CDC social distancing and sanitization guidelines

» Designed a scalable footprint featuring wooden pergola structures, baskets, and picnic tables to resemble a traditional neighborhood Farmers Market

» Trained brand ambassadors on product origins and tips for selecting fresh/in-season produce, providing shoppers with an engaging experience

» Incorporated a kids area featuring interactive gardening demos and live music for a festive environment