DISCIPLINES ENGAGED:
- Activation Concepting
- Creative & Design
- Event Production & Staffing
DIGITAL FANDOM, REAL WORLD FUN
When digital fandom meets real-world energy, the result is Pokémon GO Fest—an international celebration of culture, community, and gameplay. Since 2018, Niantic has turned to RedPeg to concept and execute this hybrid mega-event in major North American markets, translating in-game magic into an immersive physical world.
From giant Pokémon habitats to surprise appearances and seamless logistics, we turned every touchpoint into a catch-worthy experience.
THE FULL EXPERIENCE
- Designed and executed full takeovers of some of the most iconic parks across the U.S. including Randall’s Island (NYC), Liberty State Park (Jersey City) and Grant Park (Chicago), transforming each with custom Pokémon habitats, life-sized character zones, and exclusive merchandise shops
- Produced hybrid experiences connecting global players through real-time challenges, content, and live-streaming across multiple continents
- Built multi-sensory, Instagrammable footprints that replicated in-game environments with interactive elements, prizing, and quests
- Managed large-scale festival logistics including site-buildouts, digital ticketing integrations, and transportation logistics
- Generated major economic impact and PR buzz, with tickets selling out in as fast as five minutes and first-time tourists flocking to host cities
400K+
TOTAL
ATTENDEES
500M+
LOCAL ECONOMIC
IMPACT
100M+
EARNED MEDIA
VALUE