Privacy Policy

1. Introduction 
RedPeg Marketing, Inc. (“RedPeg,” “we,” “us,” or “our”) is an experiential marketing agency headquartered in Alexandria, Virginia. We create live brand experiences, activations, and marketing programs for clients worldwide. This Privacy Policy explains how we collect, use, share, and protect personal information across our website, client engagements, event activations, and business development activities. 
By visiting our website, attending an event or activation we manage, or interacting with us in a business capacity, you acknowledge the practices described in this Policy. 

2. Information We Collect 
2.1 Information You Provide Directly 
Client and prospect contact details: name, title, company, email address, phone number, and business address provided through inquiries, proposals, or contract execution. 
Event and activation participant data: name, email address, and other information voluntarily submitted at brand activations, experiential events, sampling programs, or digital touchpoints we manage on behalf of clients. 
Communications: messages, feedback, or correspondence sent to us by email, phone, or web form. 
2.2 Information Collected Automatically 
When you visit our website, we and our analytics partners may automatically collect: 
Device and browser information (browser type, operating system, device identifiers). 
Usage data (pages visited, time on site, referring URL, links clicked). 
IP address and approximate geographic location. 
Cookies and similar tracking technologies (see Section 5 for details). 
2.3 Information from Third Parties 
We may receive contact information about prospective clients or partners from third-party data providers, social media platforms, conference registrations, or referrals. We handle such information in accordance with this Policy. 

3. How We Use Your Information 
We use personal information for the following purposes. Where we intend to use personal information in ways beyond those listed here, we will expressly state those additional purposes at the time contact data is gathered. 
Service delivery: to plan, execute, and manage experiential marketing programs and activations on behalf of our clients. 
Business development: to respond to inquiries, prepare proposals, and manage client and prospect relationships. 
Communications: to send project updates, invoices, marketing materials, and other relevant correspondence. 
Website analytics: to understand how visitors engage with our site and to improve its content and functionality. 
Compliance and legal obligations: to fulfill our legal, regulatory, and contractual responsibilities. 
Security: to detect, prevent, and respond to fraud, misuse, or security incidents. 

4. How We Share Your Information 
We do not sell personal information. We may share it in the following circumstances: 
Client partners: event participant data collected under a client-branded activation may be shared with that client per the terms of our contract and any applicable participant consent. 
Service providers and subcontractors: vendors and subcontractors who assist with event production, IT infrastructure, email delivery, analytics, or payment processing. These parties are contractually required to protect personal information, use it only for the services they provide, and comply with all applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). 
Professional advisors: lawyers, accountants, or insurers under duties of confidentiality. 
Legal requirements: when required by law, subpoena, court order, or to protect the rights, safety, or property of RedPeg, our clients, or others. 
Business transfers: in connection with a merger, acquisition, or sale of assets, subject to standard confidentiality protections. 

5. Cookies and Tracking Technologies 
Our website may use cookies and similar technologies to operate core features and improve your experience. These may include: 
Strictly necessary cookies: required for the site to function (e.g., session management). 
Analytics cookies: help us understand visitor behavior using tools such as Google Analytics. 
Marketing cookies: may be used to measure campaign effectiveness. These are only placed with your consent where required by law. 
If and when cookies are deployed on our site, you will be able to manage your preferences through your browser settings or a consent banner. We will update this Policy accordingly. 

6. International Data Transfers and Regulatory Compliance 
RedPeg is headquartered in the United States and operates globally. We are committed to complying with applicable privacy laws wherever we operate, including GDPR for individuals in the European Economic Area and the United Kingdom, and CCPA for California residents. We require all subcontractors and service providers to comply with these regulations as a condition of doing business with us. 
If you are located outside the United States, your personal information may be transferred to and processed in the United States or other countries whose data protection laws may differ from those in your country of residence. Where required, we implement appropriate safeguards for such transfers, including Standard Contractual Clauses or equivalent mechanisms recognized under applicable law. 

7. Data Retention 
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, maintain business records, comply with legal obligations, and resolve disputes. When information is no longer needed, we securely delete or anonymize it. Typical retention periods are: 
Client and prospect contact data: duration of the relationship plus up to 5 years thereafter. 
Event participant data: as specified by the client contract, typically 1–3 years. 
Website analytics data: up to 26 months (or as configured in applicable tools). 
Accounting and contractual records: as required by applicable tax and corporate law. 

8. Data Security 
We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. No method of transmission over the internet or electronic storage is completely secure; we cannot guarantee absolute security. 

9. Children’s Privacy 
Our website and services are directed to adults 18 and older. We do not knowingly collect personal information from individuals under the age of 13 (or such higher age as required by applicable law). If we become aware that we have collected information from a child without appropriate consent, we will take steps to delete it promptly. 

10. Your Privacy Rights 
Depending on your location, you may have rights including: 
Access: request a copy of the personal information we hold about you. 
Correction: request that inaccurate or incomplete information be corrected. 
Deletion: request erasure of your personal information, subject to legal retention obligations. 
Portability: receive your information in a structured, machine-readable format. 
Objection / Restriction: object to or request restriction of certain types of processing. 
Withdraw consent: where processing is based on consent, withdraw it at any time without affecting prior processing. 
Non-discrimination: we will not discriminate against you for exercising your privacy rights. 
Lodge a complaint: with your local supervisory authority (e.g., ICO in the UK, relevant EU Data Protection Authority, or your state Attorney General). 
To exercise any of these rights, please contact us using the details in Section 12. We will respond within the timeframe required by applicable law (typically 30 days). 

11. Third-Party Links 
Our website or event materials may contain links to third-party websites or platforms. This Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party services you visit. 

12. Contact Us 
For questions, requests, or concerns regarding this Policy or our data practices, please contact: 
RedPeg Marketing, Inc. 
Attn: Privacy Officer 
727 N. Washington St. 
Alexandria, VA 22314 
Email: info@redpeg.com 
Phone: 703-519-9000 

13. Changes to This Policy 
We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last Updated” date at the top of this document. We encourage you to review this Policy periodically. Continued use of our website or services after any changes constitutes acceptance of the updated Policy.