Wine Down (and Box It Out) with Coppola

Perhaps the only thing better than watching a movie is actually being in one. Add in an on-set photo crew, a personalized photo shoot, and a front row seat to a Coppola branded film, and you have a night (or a few nights) to remember.

We worked with Francis Ford Coppola Winery at the Sundance Film Festival to bring scenes from Coppola’s film, “The Red Stain”, to life, specifically an underground Italian boxing scene. As guests immersed themselves in the movie set, they could recreate portions of the film and pose for a photo. Over four days, 7,350 photos were taken and we reached over 400K people via social media. But, as they say, a picture’s worth 1,000 words. So, really, we’ve already said too much.

brand engagement agency

Coppola project RedPeg Brand Engagement Marketing