Lavazza understands what every real coffee drinker needs: a perfect cup on demand, no questions asked. Thanks to a fleet of drones, Fiats, and Vespas, Italy’s favorite coffee was delivered swiftly into the hands of New Yorkers who were craving their daily java. All they had to do was tweet their locations with #LavazzaDelivery and, within minutes, we delivered a fresh cup of coffee.
The caffeinated experience helped warm the hands (and hearts) of wintertime shoppers. The 12.5MM impressions and 8K cups of coffee delivered were just the icing (or froth) on top.