DISCIPLINES ENGAGED:
- Activation Concepting
- Event Creative & Design
- Event Production & Staffing
- Content Capture
Openbank Takes Center Stage
When Miami Worldcenter hosted its grand opening, it wasn’t just a launch—it was a city-shifting spectacle. As the Presenting Sponsor, Openbank took center stage, unlocking brand visibility and credibility in one of the country’s most dynamic markets.
RedPeg brought the Openbank flagship location launch to life through immersive brand moments—from an F1 show car and red carpet photo ops to mojitos and marquee signage—making Openbank feel less like a partner, and more like the host.
THE FULL EXPERIENCE
- Headlined the event as Presenting Sponsor, with brand integration across main stage screens, LED bracelets, and a digital ribbon cutting alongside Miami’s top civic leaders
- Engaged thousands of attendees with red carpet moments, branded marquees, and VIP-style drink tickets to drive foot traffic into the Openbank branch
- Created a custom-branded “Money & Mojitos” experience, serving 1,300+ cocktails with photo-worthy signage and light-up bars that turned the space into a social hotspot
- Activated a sweepstakes for high-value prizes including VIP Morgan Wallen concert tickets, Art Basel access, and more
- Positioned a Williams Racing F1 show car as a visual magnet that elevated brand prestige and drove guests directly into the branch
11K+
EVENT
REGISTRANTS
3,600
EMAIL
OPT-INS
2M+
SOCIAL
IMPRESSIONS