DISCIPLINES ENGAGED:
- Consumer Engagement Strategy
- Event Production Staffing
- Campaign Concepting Activation Planning
- Partnership Strategy Negotiation
SIGHTS, SOUNDS & SCENTS OF SAUDI
To highlight Saudi Arabia’s hospitality and cultural richness, we immersed fans at the Concacaf Gold Cup in a multi-sensory journey.
THE FULL EXPERIENCE
- Welcomed fans with an authentic Arabic coffee & dates experience alongside traditional bakhoor incense and a live oud player
- Provided match tickets to travel agents and VIP suite passes to key travel agency accounts
- Hosted travel influencers and bloggers to amplify the experience via social
- Invited fans to enter a Dream Destination sweepstakes by taking an AI photo placing them in a unique Saudi location
4
CONCACAF GOLD CUP MATCHES
5K+
1:1 ENGAGEMENTS
200K+
TOTAL IMPRESSIONS