DISCIPLINES ENGAGED:
- Consumer Engagement Strategy
- Event Production & Staffing
- Campaign Concepting & Activation Planning
- Partnership Strategy & Negotiation
GOING BIG IN THE BIG APPLE
Amongst a sea of boring happy hours and stuffy Comic Con after parties, we sought to do things a bit different to launch the latest Pac-Man game.
From an awe-inspiring drone show above the Manhattan skyline to an immersive pop-up arcade, we left guests eagerly anticipating the release of the Chomp Champs title.
THE FULL EXPERIENCE
- Hosted a VIP reception at South Street Seaport overlooking the drone show, engaging Bandai executives, partners, and press
- Designed, fabricated and activated an immersive 2-day after hours pop-up arcade in mid-town near NYCC
- Invited guests to demo the unreleased Chomp Champs title and other Pac-Man games
- Promoted the experience by utilizing NYC based influencers whose personalities aligned with the Shine On brand and audiences cut across gaming and lifestyle
1.2K
VIP GUESTS
HOSTED
350M
EARNED MEDIA
IMPRESSIONS