Soda Pop Pop-Ups & More
October 17, 2025
| From dorm halls to driveways, brands are meeting people where life actually happens. This month, campaigns blurred the line between giving back and showing up — whether it was sparking joy in classrooms, powering community events, or showing students what’s possible beyond the campus gates. Poppi, Verizon, Virginia Lottery, and more proved that meaningful impact doesn’t need a stage — just the right moment to show up. Here’s how connection, creativity, and community collided this month. |
Poppi’s 2025 College Tour Hits Campus | HerCampus
Prebiotic soda brand Poppi launched its 2025 College Tour, stopping at select universities with pop-up lounges, sampling, celebrity guest appearances, and interactive brand experiences. Students get to try drinks, snap branded content, and meet influencers tied to the brand.
Verizon Launches ‘Ultimate Access’ with David Beckham | Verizon
Verizon kicked off “Ultimate Access,” a FIFA World Cup 26 campaign offering customers daily ticket drops, pitch-side “Golden Tickets,” meet-and-greets, and exclusive events with global ambassador David Beckham. The initiative brings fans closer to the world’s biggest sporting event through live experiences and surprise access moments.
Anthropic Opens ‘Claude Café’ Pop-Up in NYC | TrendWatchingBV
AI company Anthropic brought its friendly chatbot to life with a Claude Café pop-up in the West Village — blending espresso shots with AI demos. The interactive space drew thousands over the weekend, giving visitors a tactile, approachable way to experience technology in real time.
Cursor Café Connects Coders and Community | Luma
AI coding startup Cursor brought its platform offline with a Café Cursor pop-up in SoHo, inviting developers to grab a coffee, build projects, and test its AI tools in real time. The event fused community, collaboration, and caffeine — turning product exploration into an IRL meet-up for the city’s tech crowd.
Virginia Lottery’s Teachers’ Lounge Makeover to Surprise a Lucky School | WDBJ7
The Virginia Lottery and The Supply Room closed nominations for their statewide Teachers’ Lounge Makeover campaign, which awards a $7,500 classroom lounge renovation to one K-12 public school. The program rallied parents and educators through social media and community press, turning appreciation into action for Virginia’s teachers.