Super Bowl 2025
January 30, 2025
The Super Bowl isn’t just a game — it’s the biggest stage for brand storytelling. This year, advertisers are raising the stakes with nostalgia, humor, and bold celebrity pairings. From David Beckham’s surprise twin for Stella Artois to Catherine O’Hara and Willem Dafoe’s pickleball hijinks for Michelob ULTRA, brands are leaning into personality-driven campaigns.
Beyond the screen, Verizon and BrewDog are using experiential activations to extend their Super Bowl presence. Experiences have the ability to drive significant buzz and cultural cache for brands, often at a price tag less than a 30-second spot. Here’s a look at the brands making waves ahead of the big game — and what their playbooks reveal about marketing in 2025.
Verizon Unveils “House of Verizon” at Super Bowl / Verizon
Verizon introduces the ‘House of Verizon’ in New Orleans, offering exclusive events blending sports, food, fashion, culture, and music from Feb. 6-9. The lineup includes performances by T-Pain, Doechii, and Jermaine Dupri, along with appearances by NFL athletes and fashion icons.
Aldi’s ‘Get a Quarterback’ Offers Game Day Discounts / Yahoo!
Aldi is offering price reductions up to 25% on select game day foods in anticipation of the Super Bowl. The discounted items, including wings, dips, and pizza, are part of Aldi’s campaign, promoted in partnership with former quarterback Drew Brees.
Popeyes and Don Julio Tequila Collaborate on LTO Menu / Medium
The two powerhouses are teaming up to offer several limited-edition menu items in celebration of the 2025 Super Bowl. These items will be available for one day, January 31, in select Popeyes locations and the hometowns of the Super Bowl contenders.
NFL and Goldbelly Launch Super Bowl Tailgate Kits / InsideHook
The brands partnered up to offer officially licensed Super Bowl Tailgate Kits, bringing traditional New Orleans game-day cuisine to fans nationwide. These kits feature culinary delights from renowned New Orleans establishments and branded party supplies, enhancing the at-home viewing experience.
Booking.com & EA Offer Fams a Ride to the Super Bowl in the Iconic ‘Madden Cruiser’ / Brand Innovators
In collaboration with EA Sports, Booking.com provides fans the unique opportunity to book a stay on the reimagined ‘Madden Cruiser,’ the custom bus once used by NFL legend John Madden. This exclusive experience includes transportation to New Orleans for Super Bowl LIX, VIP arrival, a guided city tour, and meet-and-greets with NFL personalities. The package is available for one booker and a guest, priced at $19.87 in honor of the year the first Madden Cruiser was commissioned.