DISCIPLINES ENGAGED:
- Consumer Engagement Strategy
- Event Production & Staffing
- Campaign Concepting & Activation Planning
- Partnership Strategy & Negotiation
RECRUITING BIGS WITH NFL-SIZED IMPACT
In partnership with the NFL, Big Brothers Big Sisters set out to recruit 6,000 new mentors in 60 days.
RedPeg delivered a nationwide digital campaign to make mentorship personal.
THE FULL EXPERIENCE
- Led content strategy and creative execution across all digital touchpoints – from social and email to the official Big Draft website
- Produced original content featuring NFL players including Nate Burleson and Lavonte David, amplifying reach and authenticity
- Developed “The Playbook,” a turnkey toolkit for local agencies, with messaging and assets to localize the campaign
- Launched campaign in alignment with Super Bowl weekend, enhancing visibility and organic tie-ins to the NFL’s Inspire Change initiative
62K+
YOY PAGE
ENGAGEMENTS
$81.3K
ADDED MEDIA
VALUE
1.2M
PAID SOCIAL
IMPRESSIONS
272%
YOY GROWTH IN
WEBSITE VISITORS