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Thirteen years after the release of the prequel, Disney went big with immersive activations to market Avatar: The Way of Water. The activations were on a global scale, from turning Venice’s canals a bioluminescent blue to bringing the fantasy into people’s homes with Amazon Echo.  Read more from Ad Age

In the newest installment of its long-running Christmas campaign, Corona brought a classic ad into the future. The celebrated beer brand created a virtual tree lot through augmented reality, inviting consumers to bring a Christmas palm tree into their living rooms. Read more from AdWeek. 

Why the NFL Continues to Tackle the Metaverse 

Despite hesitation from some marketers, sports leagues have not shied away from embracing virtual worlds. The NFL continued its investment in the metaverse with NFL Zone, a new world within Fortnite Creative. Read more from BizBash. 

Since the start of the pandemic, workplace life has seen major shifts as businesses have embraced virtual technology. Meta reports on the potential future of extended reality and the metaverse in the workplace in a new study that includes a survey of major business leaders. Read more from AdWeek.