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THE PULSE: Recent Top Reads, Feb. 2023

March 14, 2023

The Pulse is committed to staying on top of meaningful marketing trends, and February’s most read articles proved that brands know how to go big for the Big Game to catch audiences’ attention. Check out our recap below! 

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Fenty Beauty Steals Super Bowl Spotlight with Zero Dollars Spent on Advertising

The Kansas City Chiefs weren’t the only winners at this year’s Big Game. Despite not spending any money on advertising, Rihanna won big for Fenty Beauty through a carefully crafted marketing plan that included influencers and a robust social media strategy. Read more from Marketing-Interactive 

 

6 Hot Valentine’s Stunts, from Jimmy John’s Milf Cookies to Babybel’s V-Card

Six brands went all out for Valentine’s Day with playful and quirky promotions. From Baskin-Robbins’ ice cream love potion to Fancy Feast’s cuddle collection, check out how marketers got creative to celebrate the loveliest time of the year. Read more from The Drum. 

 

How QR Codes Could Flood Super Bowl 2023 Marketing

During the 2022 Super Bowl, Coinbase premiered one of the first ever ads featuring a QR code. After the award-winning ad effectively broke the internet, it was predicted that dozens of brands might incorporate QR codes into their ads for Super Bowl LVII. Read more from Ad Age. 

 

During Big Moments Like the Super Bowl, Brands Don’t Always Want to Go It Alone

The Super Bowl is one of the biggest nights for football… and for advertising. Brands work to stand out through their ads, but due to the opportunity for cost savings and increased consumer attention, some companies prefer to team up and mitigate spend through joint advertisements. Read more from Marketing Brew. 

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