The Pulse is committed to staying on top of meaningful marketing trends, and January’s most read articles demonstrated how brands are changing the game with strategic innovations. Check out our recap below! 

Want more regular brand and marketing insights? Sign up to get The Pulse in your inbox every Tuesday. 

NBA, ‘Pokémon Go’ Maker Collaborate for New Game 

The NBA and “Pokémon Go” creator Niantic teamed up for the release of “NBA All-World,” an interactive game where users compete against NBA stars. With the value of the NBA and mobile gaming both on the rise, the collaboration has a promising future for maintaining Niantic’s strong position in the gaming market. Read more from Front Office Sports.  

Top Event Trends to Watch Out for in 2023 

From innovations in tech to increases in consumer awareness of social issues, brands are having to adapt their event strategies to coincide with the expectations of modern consumers. Learn more about how brands are incorporating tech into in-person events, the rise of bleisure travel, and more of the top event trends of 2023.  Read more from BizBash. 

‘Bold, Bright and Dizzying’: The Future of 3D Billboards 

3D Billboards offer businesses unique opportunities to get creative in the “phygital” space and captivate audiences. However, the question remains if all brands will be able to effectively leverage the world of 3D out-of-home technology. Read more from The Drum. 

Nike is Going All In on Luxury-Obsessed Gen Z 

Despite being a part of one of the youngest generations, members of Gen Z are increasingly holding more buying power, and Nike has taken notice. The retailer is now prioritizing Gen Z with new lines of innovative products and influencer partnerships. Read more from Business Insider.